What Is A Press Release?

Contrary to belief you do not need to have a major life changing news story to write a press release. Many seem to believe that only major corporations are allowed to write a press release, since they always have something big to announce. There is plenty of room for small businesses, sole proprietors, and even the average everyday web surfer to submit a press release and get noticed.

Done right, a press release can give your new website, blog or product a huge surge of traffic and potential buyers – all for free. It’s a tactic that every smart internet marketer uses as part of their promotion arsenal.

Take a look at our video below on getting started with writing press releases:

A press release is defined as a public relations announcement issued to the news media and targeted publications for the purpose of informing the public of company developments. It’s also described as a publicity tool. BINGO, the latter is exactly what you’ll be using your press release for, a PUBLICITY TOOL! In years past, press releases were announced primarily in print, television news stations and radio stations. Ever since the emergence of the internet, it’s now become much easier for users like you and me to submit a press release and get TRAFFIC to our site within hours! Using the outlined methods that will now follow, you can take the concept of writing a 300 word press release and turn it into a money making machine for your business!

Press Releases & The Top Search Engines

Before we dive into developing and submitting your press release, there is some information you should know in regards to the search engines and their traffic patterns. Currently there are three major outlets that you are guaranteed to see a SWARM of traffic if your news story ever appeared on their website.

1. Yahoo. If your press release is seen on the news section of Yahoo, you are guaranteed to see a swarm of traffic. The yahoo news section is located at news.yahoo.com.

2. MSN. In many cases if your press release is showing on Yahoo, then there is a good chance that it will filter down and appear on MSN as well as in their news section.

3. Google. This is the most popular search engine on the net currently. It’s not even a contest, when you compare Google’s popularity to others such as Lycos, Altavista or Teoma. Getting news listing on Google’s news site is a sure way to get an instant boost of traffic. Google news is located at news.google.com.

Many novice marketers choose to ignore the press release tactic, and that is a huge mistake.A well written press release is almost certain to get published – and aside from the great source of traffic it can generate, it also helps increase the quality number of backlinks to your site.